Brand Discovery Questionnaire

Brand discovery questionnaire

Welcome, and thank you for taking the time to fill this out thoughtfully. The more detail you share, the better I can bring your vision to life. There are no wrong answers — this is about understanding you and your brand deeply before we begin.

About your business

Business / project name

Industry or niche

What do you do, in one or two sentences?

Who is your ideal customer?

Age, lifestyle, values, how they find you.

Brand personality

Pick the words that feel most like your brand

Select all that apply.

BoldCalmPlayfulLuxuriousEarthyMinimalWarmEdgyProfessionalApproachableFeminineMasculineTimelessModernRusticSpiritualScientificArtisanal

Your own brand words

Any words, feelings, or phrases you want people to associate with your brand — not listed above.

If your brand were a person, who would they be?

A celebrity, fictional character, or your own description.

Color direction

Which color families feel right?

Select all that resonate — we'll refine later.

Neutrals

Warm white

Deep green

Sage

Terracotta

Dusty rose

Navy

Sky blue

Gold

Lavender

Charcoal

Bold pops

Any colors you absolutely don't want?

Typography feel

What kind of typography speaks to you?

Select all that feel right.

Clean sans-serifClassic serifScript / handwrittenBold / displayDelicate / thinRetro / vintageGeometricMixed styles

Any fonts or brands with typography you love?

Brands, publications, even billboards you've noticed.

Brands you admire

Brands whose visual identity you love — and why

Doesn't have to be in your industry. What draws you to them?

Brands in your space whose look you want to stand apart from

Competitors or similar brands — this helps us differentiate.

Website inspiration

Websites you love (paste URLs)

Any site — yours, a competitor's, or completely unrelated.

What do you want visitors to feel when they land on your site?

Layout preferences

Select all that appeal to you.

Lots of white spaceRich / editorialGrid-basedBold hero imagesText-forwardPattern / textureAnimated / motionClean and simple

Logo and mark

What type of logo are you drawn to?

Wordmark (text only)Lettermark (initials)Icon + textEmblem / badgeAbstract markIllustrativeOpen to your ideas

Any logo examples you love?

Imagery and photography

What kind of imagery should represent your brand?

Natural / organic texturesClean studio product shotsLifestyle / peopleFlat laysMoody / atmosphericBright and airyIllustration / artMinimal / abstract

Anything else

Is there anything else you want me to know?

Backstory, non-negotiables, things that have never worked, a gut feeling — all welcome.

Thank you.

Your questionnaire has been submitted.
Expect to hear from me within 2 business days with next steps.

Brand discovery questionnaire

Thank you.

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